Final Report Made Public

The final version of the study, including a full set of recommendations, is now available.

You can download it here or in the Documents section of the website.

Please note that the study is also available in French.


Results of Public Sessions

The public consultation sessions were conducted in South Baymouth and Tobermory. Both events were well attended, with nearly 80 attendees in South Baymouth and about 45 attendees in Tobermory.

The summary notes of each session are available in the Documents section of the website.

Please note that comments received via other channels will not be made public on the website, but will be used in the preparation of the report.

CPCS wishes to thank all that attended and reminds everyone that comments can be sent to CPCS throughout the project (see Contact Us).

Public Consultation Sessions

OSTC and CPCS are committed to engage with local and regional stakeholders as part of this study. Hence, two public consultation sessions will be organized to obtain opinions, comments and potential solutions from the public. These session will take place at the following time and place:

Wednesday, September 26th, between 7PM and 9PM, South Baymouth Ferry Terminal

Thursday, September 27th, between 7PM and 9PM, Tobermory Community Centre

Members of the public are strongly encouraged to participate. An open discussion will follow a short (15 minutes) presentation by CPCS. In order to stimulate an open and frank discussion of issues and solutions, OSTC management will not be present at these sessions. A press release is posted in the Public Sessions section of the website. You can also download the CPCS Background Presentation for those sessions which will be presented in the first 15 minutes of each session.

Study Kick-Off

The study kick-off meeting was held in Owen Sound on Wednesday, August 29th 2012. A copy of the presentation is posted in the Documents section of the website.

Study Background

The Owen Sound Transportation Company (OSTC) is one of Ontario’s largest ferry operators providing state-of-the art passenger, vehicle and cargo transportation services to northern and southwestern Ontario waterways. The organization provides safe, efficient and reliable transportation in the Province of Ontario primarily through the operation of M.S. Chi-Cheemaun, a passenger, vehicle and freight ferry, on the Tobermory to South Baymouth, Manitoulin Island route during the months of May through October. OSTC promotes and significantly contributes to economic development in this region by attracting tourists to this area that may not have visited this location if the ferry services were not available.

Travel and spending habits of tourists have changed radically with increases in fuel prices, increased density at the Canada/USA border, the increased value of the Canadian dollar, and the economic recession; all of which have negatively impacted the Bruce Peninsula and Manitoulin/Algoma districts, and the ferry service that joins the two regions. In order to respond to the immediate changing travel climate and prepare for the future, a thorough market assessment and marketing strategy for the ferry service, in partnership with the regions, must be undertaken, and the findings and recommendations implemented where it is appropriate to do so.

Given the falling traffic numbers, the question of market and marketing must be properly and professionally addressed. If the result of the investigation is that ferry traffic will not improve in the short to long term, even with researched and focused marketing and new marketing partnerships, the assessment is to provide the information necessary for the ferry service operator and owner to make appropriate decisions about the future direction of the ferry service, and its impact on the regions.

CPCS was retained to conduct this investigation. CPCS is a management consulting firm specializing in transportation sector strategy, economic analysis and policy. CPCS has brought together a multidisciplinary team of experts who are able to provide exceptional professional services on this study for the Owen Sound Transportation Company.

As part of this investigation, CPCS is committed to engage with local and regional stakeholders. These consultative and outreach efforts will ensure that the analysis is robust and reflect regional needs and realities.

This website objective is to support the study outreach efforts by providing an efficient way to disseminate information to the public and stakeholders, as well as a mean for stakeholders to provide feedback on the study preliminary findings.